8 Best Linkedin Marketing Tools

Amongst the social media platforms available, LinkedIn serves as the medium for professionals to build networks and relationships. It has an array of marketing tools that allow brands to advertise themselves directly to professionals and offers a place where individuals can develop their professional image. Using LinkedIn marketing tools, you can connect to the right professional for the job, build professional interactions with people across industries, and engage in informative, meaningful conversations with them.

But how do you start selling yourself like a professional on Linkedin? You start by making your profile and utilizing the numerous networking opportunities built into LinkedIn. Let’s walk through some of those now.

1. Linkedin Networking

One of the most remarkable and simple Linkedin marketing sales tools is their connection feature for personal selling or otherwise. Building an array of connections is as important on Social Media as it is in real life. Linkedin also provides four basic features to connect with others and build a strong network.

i) Invitation; you can send someone an invitation to connect through LinkedIn. It is advised to send potential connections a customized email to increase the likelihood of your message getting across and your request being accepted. Since the platform has millions of users, and your potential connections might also be getting requests from hundreds of people, it is better to approach them with a distinguishable and custom-made invite.  

ii)

Linkedin Marketing Tools

Amongst the social media platforms available, LinkedIn serves as the medium for professionals to build networks and relationships. It has an array of marketing tools that allow brands to advertise themselves directly to professionals and offers a place where individuals can develop their professional image. Using LinkedIn marketing tools, you can connect to the right professional for the job, build professional interactions with people across industries, and engage in informative, meaningful conversations with them.

But how do you start selling yourself like a professional on Linkedin? You start by making your profile and utilizing the numerous networking opportunities built into LinkedIn. Let’s walk through some of those now

1. Linkedin Itself

Let’s not forget that just having a free LinkedIn account can be a fantastic tool. One of the most remarkable and simple LinkedIn marketing tools is their connection feature for personal selling or otherwise. Building an array of connections is as important on Social Media as it is in real life. LinkedIn also provides four basic features to connect with others and build a strong network.

i) Invitation; you can send someone an invitation to connect through LinkedIn. It is advised to send potential connections a customized email to increase the likelihood of your message getting across and your request being accepted. Since the platform has millions of users, and your potential connections might also be getting requests from hundreds of people, it is better to approach them with a distinguishable and custom-made invite.  

ii) LinkedIn Connections: LinkedIn Connections allow you to connect to people you have mutual connections with. This can help you gain access to connections of your known contacts too! Meaningful interactions are easier when there’s some common ground between you, like your mutual contact. 

iii) Advanced People Search: This feature allows you to reach out to people that meet your specified criteria. It helps you find specific leads that are likely to have the needs your product meets.The algorithms behind the Advanced People Search end up saving you countless hours of research!

iv) InMail: InMail is a highly recommended content marketing tool provided by Linkedin for networking purposes. This feature allows you to contact a person you do not have a connection with. Therefore, this tool is handy in building your profile up and connecting you with just the right person you require for the job. 

2. SocialPilot:

SocialPilot is a handy Linkedin marketing tool that simplifies marketing tasks. Besides its easy-to-use features, SocialPiolot also covers a wide array of tasks such as scheduling posts in bulk, controlling social media teams, finding pertinent content that can augment engagement, and running visualized media campaigns. 

Perhaps the most notable thing about SocialPilot is that it allows you to pull up comprehensive LinkedIn analytics that can be converted easily into PDF reports and shared with other members of the marketing team. Through the Linkedin analytics assessed by SocialPilot, you can gain new information regarding consumer insights, the content that gets the most attention, existing and relevant influencers, ideal times to post your content.

SocialPilot doesn’t stop there and takes it a step further by providing a holistic, integrated marketing experience by linking Linkedin to other platforms like TikTok, Facebook, Twitter, Pinterest, Tumblr, Google My Business, Instagram, and VK.

Here are a few of its attractive features:

• Make customized posts
• Performance analysis through comprehensive analytics
• Visualize content
• Schedule posts and campaigns
• Bulk scheduling
• Integration with other social media platforms

3. Linkedin Elevate:

Linkedin Elevate is another nifty tool that primarily functions as a search feature looking for news sources to shortlist relevant, informative content that can be scheduled or shared directly on your Linkedin profile. This LinkedIn marketing tool helps you save time so that they can instead focus on other aspects of your marketing strategy. Furthermore, it keeps the profile updated regardless of whether you are sharing posts on Linkedin or not. 

By using Linkedin Elevate, you can monitor your own progress with insights like consumer presence and participation, engagement levels on each page, and so forth. Furthermore, it allows the employees and others associated with the company to share their own stories. This helps substantially increase the overall awareness regarding the company and its products. You can also share posts around topics that allow for diverse perspectives; this further improves social visibility and presence on Linkedin.

4. The LinkedIn Sales Navigator:

Sales Navigator is useful to improve the quality of your content and outbound!

Linkedin Sales Navigator now provides you with functional search features to identify and engage with the right audience at the right time. While it isn’t as hefty as the usage of shortlisted SEO keywords and ad retargeting, Sales Navigator does come equipped with benefits of its own. 

In essence, you can use LinkedIn Sales Navigator to:

• Utilize influencer marketing to identify niche
• Formulate efficient backlink campaigns
• Substantially augment the reach of your existing content.
• Formulate meaningful searches with Advanced features

Getting the most out of Sales Navigator:

After you run a preliminary search on LinkedIn sales Navigator, use the advanced filters to narrow your list of leads further. You may use filters through keywords, industry, business-industry headcount, role, and extra to narrow down your ICP further. 

Using inbound and outbound together:

New features of Sales Navigator allow you to access the record of people who have recently viewed or visited your profile. Use your customers as potential leads.

This works interestingly! While searching people on Linkedin, you can actually save others as potential leads. You are then alerted via notification when your saved leads update something or switch jobs. So if you have saved your customers on the lead list, you will know when they leave the company and join someplace new. This way, you would have the opportunity to reach out to their new workplace and further expand your lead network. 

5. Agorapulse

AgoraPulse is a social media management tool that offers powerful publishing, engagement, and analytics features. It has repost and re-queue options to ensure that your evergreen content gets the promotion it deserves on your top social networks.

Through the tools being offered by Agorapuls, you can do the following and much more:

• Schedule LinkedIn content once
• Schedule posts again or republish regularly
• Add LinkedIn posts to an Agorapulse queue category
• Bulk upload 
• Bulk import images
• Bulk publish from a website
• Post to LinkedIn with the Agorapulse chrome extension
• Publish to multiple social platforms

6. Zapier:

Zapier is a smart, automated tool that lets you sync your apps and services together. Automation through Zapier is simple and useful. Through Zapier, you don’t need to get into intricate coding or developing techniques to automate recurring tasks. By integrating Zapier and Linkedin, you can now provide a more holistic selling experience to all users. And this automation presented by Zapier makes LinkedIn an even more lucrative platform for marketers. 

Furthermore, you can use Zapier to build connections and transfer data amongst different applications using nifty triggers and actions. Here each connection is called “Zap.” 

This is how it is done:

1. Define a trigger: This would be the event that induces or triggers an action. 
2. Define an action: This could be any specific action that results from the trigger. It could be as simple as an automated email to any individual or department within an organization.
3. Check once again to ensure that the Zap function is working seamlessly, and then you are good to go! Zapier monitors the triggers itself and completes actions when required.
4. Try this with more tasks and actions. Zapier also allows you 5 free initial zaps to try and test.

7. Dux-Soup:

Do you want to grow your business via Linkedin substantially? Well, now you can use Dux-Soup to automate the Linkedin social selling tasks efficiently. As the automation gets to work, you can pay attention to more pressing business-related issues at hand. 

Dux-Soup is inherently a free and easy-to-use Linkedin automation and lead generation tool. Through Dux-Soup, you can now achieve an endless array of marketing objectives:  make more customers, identify and qualify leads more efficiently for higher conversion rates, boost your profile with more endorsements and make meaningful LinkedIn connections.

Currently, Dux-Soup has more than 50,000 users and provides a myriad of automation tools for Linkedin activities. Some of its remarkable features include:

• Linkedin automation
• Prospect management
• Downloadable profile details 

Besides Linkedin automation, you can use prospect management to create searchable and actionable notes and tags for LinkedIn profiles. To top it off, you can also create lists of LinkedIn profiles that respond to your automated messages so that you can follow up later through manual means as well.

8. Lusha

Lusha is a powerful LinkedIn registry extension that helps you locate emails and phone numbers of almost anyone on LinkedIn. 

It normally works by matching the “Name” and “Domain” most likely associated with the person and then using different databases to find probable emails and numbers.

Lusha is hands down the most easy-to-use tool in this list. Once it is added to your LinkedIn extensions, you can begin searching for leads through a single click.

Conclusion

Social Media has become one of the leading sources of advertisement in modern times. According to a 2016 LinkedIn report, over 70% of salespeople use Social Media marketing tools to sell products and build relationships. One of the reasons this has worked so well is because prospective sales are always just a button away. You can quickly reach out to the right person, which beats the frustration of going door to door.